Client: Hoi Hup Realty
Agency: MediaCorp
Director: Shaun Yeo
DOP: Joseph Lee
Production: Reel Loco
Post Production: Loco Motion
Graphics: Chee Hong
Searching for the perfect home is all about striking a balance. Between work and play, convenience and living an urban lifestyle. This property ad was designed to appeal to those who prefer the urban lifestyle with a view that is breathtaking, on both sides of the apartment.
Using MediaCorp Artistes, Joanne Peh and Bobby Tonelli, we showcased an ideal lifestyle of urban play and comfort living at home. To do this, we used a fashion video approach to the treatment of the commercial to emphasize the ideology behind the property. Guided by a voice over from Ms Joanne Peh, this video resonates with property seekers of all ages.
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