Going to the dentist is never going to top most people's list of pleasant experiences. However you might just change your mind after a visit to Smile Inc. Fashionable and sassy. This is a dental practice that you might imagine visiting in your dreams. A very good dream. And that was angle we approached this from. A classy model, aesthetically pleasing visuals edited to a moody soundtrack. This is what going to a dentist would be like if you married high fashion with a dentist chair. Eschewing the conventional approach, we are happy to say that the clients shared our vision for an alternative take to a often dreaded experience. Turning this, into an edgy yet stylish commercial.
Client: Smile Inc.
Director: Shaun Yeo
DOP: Joseph Lee
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