The new direction for SK Jewelry’s latest commercial situated the brand in a totally un-local setting for international appeal. Instead of shooting in romantic Europe, we turned Singapore up-side down in our search for suitable locations. Next, talents were padded with autumn/winter wear for that touch of sophistication, and ushered into air-conditioned refuge whenever possible. Fake snow accentuated the look for the season of giving, and an original composition, voiced by local songstress Mathilda D’Silva completed the piece. Shots were planned for seamless transition from one scene to another, and the camera gracefully waltzed around our talents, as it captured heart-warming moments between them.
Client: Soo Kee Jewellery
Director: Shaun Yeo
DOP: Joseph Lee
Audio: AMX Audiophiles
Music Composition: TripHopBob
Artiste: Mathilda D'Silva