Client: APEC Secretariat
Creative: Reel Loco
Script: Reel Loco
Post Production: Loco Motion
Sound Design: Neon Sound
Graphics: Zuby
When the APEC Secretariat commissioned Reel Loco to produce a corporate video explaining what is it they do, we were honoured to be involved in a project of such scale. The main challenge was condensing the content into a 4-minute script that elucidated as much as it entertained. The Secretariat’s involvement in this part of the process was both beneficial and integral to the final output. Bouncing ideas back and forth, we were able to iron out kinks and blind spots that the other party was unable to see. It was a client-vendor relationship that brought out the best of both sides. Once the visuals and script were locked, Neon Sound amped up the hip factor with rocking sound design that accentuated the key messages. Putting the punctuation mark on a project that was joy to work on and be involved in.
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