One of the many things we have been asked when we present our name card to clients is, “What is that thing on your card?” Other frequently asked questions include, “Is it a male? Or female?”, “is this the front? Or back?” And what we get asked most is, “How did you guys come up with this logo?”
The long and short of it is this. Our good friend Yasser Suratman who hails from local design collective The Bureau (thebureau.com.sg) designed the logo when we decided to strike out on our own. As to how and why we came up with the logo design, we leave you to come up with your own conclusions.
This little animated short was based around the idea of how we eventually ended up with a design that included a pair of oversized arms and an arrow through the head. Does it help with answering any of the questions above? Not a single bit. But we had fun doing this and sometimes that's all that matters. We hope you’ll enjoy this too.
Creative Director: Shaun Yeo
Sound Design: Loco Motion
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