The new Windows Phone just got a lot sexier, and we were pleased to get our grubby paws on its sleek body. As its main trait was the ability to fully integrate and supplement the user’s ‘live, work and play’ activities, we carved little snippets of 4 Mediacorp artistes’ lives, with the phone as their trusty companion. Research was undertaken to determine how the phones would complement each artistes’ personality, following which each interstitial was packaged as a visual diary of how the phone enriched each artiste’s daily activities. We must say, all four artistes were gems to work with. The only tension on set came from heated debates among crew, especially the iPhone users.
Client: Singtel
Director: Shaun Yeo
DOP: Ching Leong
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