As part of Vodafone’s drive to invest in 4G, Firecracker were commissioned to produce three above-the-line films showcasing Vodafone’s commitment to the network.
The campaign, focusing on senior executives and decision makers required us to cast well known faces from the worlds of Business, Architecture and Entertainment and to deliver a message about the power and reach of Vodafone 4G and how it was a core part of their business.
Working with digital agency AKQA and the branding agency Brand Union we also produced the stills shoot and the Out Of Home and Digital Out Of Home requirements.
This last minute brief saw us from concept to delivery in a mere 3 weeks, so were both proud and relieved to see our work on-line and splashed across the huge 98 sheet poster sites across Europe!
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