Lawler Duffy - Mens Footwear - Winter - 'Going Out'

For more information or if you would like to discuss a script or treatment, please email loco@locomotion.co.uk or call us on +44 20 7304 4403 or visit our website locomotion.co.uk.
Loco Director, Darren Statman has recently completed “Going Out” a brand film for Lawler Duffy, the British men’s footwear brand. Shot on a new Olympus OMD E-M5, the project is a hybrid of a look book, print collection, POS, and brand film. The film premiered on the Lawler Duffy website. lawlerduffy.com/
The ménage à trois storyline takes inspiration from “Jules et Jim”, the French New Wave film directed by François Truffaut. The feel of the piece matches the iconic brand’s ethos of the “raw British creativity of the late 1980s,” punk and New Wave, plus a hint of New York City’s CBGBs. Loco colourist, Jon Davey worked closely with Darren to enhance the look of the film -- desaturating, increasing contrast, adding vignettes and adjusting depth of field to carefully direct the viewer’s gaze at each image and throughout the piece.
Darren is already looking forward to further collaborations to introduce Lawler Duffy’s summer collection.
If you would like to find out more about Darren’s recent work, visit our website links for Darren:
locomotion.co.uk/?page_id=4339
locomotion.co.uk/?s=darren+statman&searchsubmit=Search
For more information about Jon Davey and Loco's colourists, visit these sections of our website:
locomotion.co.uk/?s=jon+davey&searchsubmit=Search
locomotion.co.uk/index.php/work/digital/
For more about Lawler Duffy, visit their website.lawlerduffy.com/
Credits:
Agency: thespacepeople.com
Creative Director: Richard Groom
Director/ Photography/ Production: Darren Statman
Editor: Stephen Dunne
Online Editor/ Colourist: Jon Davey
Music: "Disco Lights" by Tea Street Band