灵感

The Feeling: "Turn It Up"

2011年08月11日 00:08 ·
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For more information or if you would like to discuss a script or treatment, please email Dan, Phin, Jen or Saša at locomotion.co.uk or call us on +44 20 7304 4403 or visit our website locomotion.co.uk.
Producer: Kwok Manyau for Crossroads Films UK
Director: Caswell Coggins
3D: Tony Lee
Compositor: Tony Lee, Lee Bamsey
Post Production Executive Producer: Dan Coster
Post Production Line Producer: Jen Reznick
Now that The Feeling’s promo for their latest single ‘Turn It Up’ is on MTV, we’re free to shout about the magic…
With a vision to create a decadent ‘carnival of life’ that parades past as the band plays, complete with revelers, balloons and streamers, Director Caswell Coggins needed to enhance the party scenes and Crossroad Productions turned to our VFX team for help.
Senior 3D Artist Tony Lee and senior editor Lee Bamsey advised during pre-planning and supervised the setting of VFX shots on location. Once back at Loco Tony worked closely with Coggins to enhance the colorful crowd scenes by duplicating crowd shots and compositing in After Effects to bring the throng to life and create a sense of hugeness to the end hero shots.
Tony also built additional balloons in 3D using Lightwave particle system to recreate the dynamics of falling balloons, adding texture and lighting to match the real ones from the shoot, and interaction when they landed near people. Further layers of 3D confetti and streamers were also generated using the same software. Finally, all elements were composited into the shots and graded to achieve the final effect the Director was looking for.
The video was edited at Marshall Street Editing and then conformed here at Loco by our Senior Editor Lee Bamsey in Final Cut Pro.
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