When you mix the flavors of fruits that are already exotic, you not only get weird product names – like Passionanas and Manguava – you also get flavors that no one has ever had before. Which, in all its simplicity, is the premise of this campaign for Fanta’s new rotational flavors. But without an idea, a premise is just a premise. So, in an effort to add even more strangeness to something that no one has ever had before, we created this campaign, aptly titled: #NeverHadThatBefore
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