Campina supports the Red Cross for the coming five years and they kicked this off at the biggest charity event in the Netherlands, 3FM Serious Request. To introduce Campina as a partner we created a campaign putting their working class hero in the spotlight. The cows of Campina.
With every Campina milk carton you'd support 3FM Serious Request in the battle against infant deaths. To make sure the whole of the Netherlands new this we made an interactive online activation and a 30' TVC.
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