We take you behind the scenes of the fully CG animated fairy tale spot for Cif. The spot shows how Sleeping Beauty retained her beauty and shine with the help of new Cif floor cleaner. The Mill+ studio designed and created all of the characters and environments to produce a spot with a dark and surreal flavour, starting in a dimly lit tower before finishing in a bright, clean and crisp world. Find out more: themill.com/portfolio/385/sleeping-beauty
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