When a powerful player like Robert Griffin III puts on the lightest football cleat ever, he turns from a menace on the field into a superpower to be reckoned with. Outfitted by Adidas, so light it’s scary, 180 LA and director Sam Brown deliver a spot that just gets under your skin. VFX by The Mill L.A.; composed music track by Human.
The :60 & :30 spot “Weighs on You” was shot in Washington, DC and features the Redskins QB, Robert Griffin III, playing multiple roles including a police officer, bus driver, security guard, trainer, color guard and of course, a star signal caller. The commercial features the 7.9 oz. adizero 5-Star Mid and showcases "what light does" on and off the field.
For the spot, The Mill team produced a staggering 70,000 people crowd to witness this battle of the minds as well as multiple head replacements to turn RG3 from a man into a menace.
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