Take a look behind the scenes of 'Paraíso Secreto', Corona's breathtaking blend of theatre and VR, created in collaboration with Wieden+Kennedy Amsterdam. Learn more: themill.com/portfolio/3886/paraiso-secreto
The immersive VR installation simulated a journey to paradise through a jungle setting, awakening the senses and bringing the feeling of being completely immersed in nature. To heighten the realism, sand, heat, wind and even scents, allowed visitors to feel real-world elements as they travelled along a virtual path - this mixed reality experience seamlessly combining the digital and physical world, to effectively trigger the brain and truly ignite the feeling of being in Paradise.
Behind the Scenes Editor: Rauri Cantelo
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