The Mill partnered with Cossette to create ‘Seeker’: a biometric data driven experience aiming to anticipate travelers’ affinities and match them with the ideal AccorHotels destination. Through the capture of biometric data, Seeker measures emotional responses to visceral stimuli to uncover affinity and personality traits one may not know exist, and in turn, suggests an Accor destination that will speak to both body and mind. Learn more about the project: themill.com/portfolio/4482/seeker
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