The Mill’s emerging technology team joined forces with Clark of Warp Records to produce a VR music video set to the artist’s latest track. Hoova, a room-scale experience for HTC Vive, explores a dark, dystopian future and investigates topics of isolation, dependency and identity in Virtual Reality.
Learn more: themill.com/portfolio/3770/clark-%7C-hoova-vr-experience
Now available on Steam: store.steampowered.com/app/626700/Clark__HOOVA_VR
This is one of the first music video experiences of its kind, being both fully immersive and interactive, giving the viewer a chance to engage with the story while hearing the track in a 360-degree spatial, auditory environment. Directed by The Mill’s Chief Creative Officer Angus Kneale and Executive Creative Director Ben Smith, this piece is also unique in its advanced use of game engine human characters.
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Website: themill.com
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