Mill+ has teamed up with BBDO NY and PETA to create an astonishing and groundbreaking new spot "98% Human". "98% Human" is part of PETA's commitment to stop primates being used within the entertainment industries as actors. The Mill+ team, alongside BBDO NY, embarked on an incredibly ambitious journey to create a truly photo-real and completely life-like chimpanzee.
The Mill+ team was lead by animation director Angus Kneale and in this thorough behind the scenes insight they explain some of the complexities and new techniques Mill+ created to bring the photo-real chimpanzee to life.
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