Beefgiving Season

Agency BMF approached Cutting Edge to produce, direct and deliver post production for Meat and Livestock’s (MLA) Beefgiving Season promotion. Unsupported by paid advertising spots and launched exclusively via youtube, the campaign has shown what heat can be generated solely via social media.
Following a shoot in Canberra and Sydney for the BBQ gondola using Alexa, 5D and Go-pro cameras, the VFX 3D team built the balloons with Maya, detailed in Zbrush; animated and simulated the fabric in Maya and lit and rendered in Houdini Mantra. Close up shots of the balloon taking off were achieved with a half set on scaffold, craned camera moves and some very tricky match moving. The wide shots were entirely CG, with the people and flames being later composited in.
Agency: BMF
Client: Meat and Livestock Australia
Creative Director: Carlos Alija & Laura Sampredo
Copywriter: Tim Smith
Art Director: Simon Koay
Lead Content Producer: Whitney Hawthorne
Director & VFX Supervisor: Ron Roberts
Executive Producer: Sharon Pearson
Live Action & VFX Producer: Carolien Foley
Production Assistant: Amanda Smith
Storyboard Artist: Ian Anderson
Editor: Joe Morris
Editor Assistant: Kelly Searancke
Colourist: Scott MacLean
Flame Artist: Scott Geersen
2D Artists: Genevieve Serna, Justin Alvarez
Head of 3D: Dave Brown
3D Artists: Ed Hendel, Erik Charlebois, Rodrigo Guimaraes, Andrew Kimberly, Khiem Huynh