2018. Wieden+Kennedy Portland
To celebrate the launch of the new React, Nike and W+K gave people the ability to virtually compete against one another while testing out the fit and feel of the sneakers in real-time. We handled the activation from concept to completion, simultaneously developing a virtual game that used sensors to render runners on massive LED screens in the middle of L.A. Live, while crafting customized treadmills for the crowds in Los Angeles. The installation was a technological tour de force, attracting press across the nation and demonstrating that MediaMonks can go the distance.
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