2018. adidas
We helped to create the launch campaign for the new adidas Originals line that is all about disrupting the grid. Based on original art provided by adidas, we developed a grid-based style that wraps and warps around the shoe model. We created a series of cinematic lookbooks to showcase the new style through banners, in-store stands and the Deerupt website. Shot on a custom-designed set with a Bolt robotic camera, each film features a different look. But the coolest look of all is probably the high-speed 360, which lets you explore the Deerupt from up close at every angle.
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