2017. Commonwealth//McCann Bangkok
In this interactive video for the APAC market, viewers can sit back and enjoy the beautiful ride that is the 2017 Chevrolet TrailBlazer. Where the trailer shows the full story in short, the interactive video lets the viewer decide which features they want to see. Viewers follow a father and son on a 4-minute trip that first demonstrates urban capabilities such as park assist, and later on off-road features such as the TrailBlazer’s hill-descent control. Instead of just telling about the car’s capabilities, we show each feature in action to let viewers see how easy the car is to operate.
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