2018. LEGO China
When LEGO wanted to promote LEGO CITY in a memorable way that clicks with kids, we produced three WeChat mini-games, transforming players into urban heroes. Hosted on a single H5 website, the mini-games gave kids the chance to save the city by preventing crime or putting out fires. We were responsible for every aspect of the creation process — from development, UX and QA to design, animation, copywriting and sound. The campaign was massively successful, attracting over 2.1 million players across China over the course of one month.
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