2015. LEGO APAC
To drive sales for LEGO Nexo Knights, MediaMonks produced an in-store game & VR installation and online quest platform. The VR installation allows kids to meet the heroes of the new IP in person. using Google Cardboard, kids look around a 180° training ground see the knights and their signature moves. The in-store game lets kids play with the knights in a training simulation that uses motion-tracking to track the player’s Nexo Shield and wand. But to become a real Nexo Knight, kids have to join our online Nexo Knights Academy and collect Nexo Shields in series of IP-related quests.
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