2018. Mother New York
For World Water Day, we produced a 36-foot high kinetic art installation inside Grand Central Station that immersed philanthropic passersby with a wave of 558 motor-controlled water droplets. Stepping onto the stage, patrons could place their hand on a plate to trigger a stream of illuminated optical fibers, surging up the main pillar. As waves of water droplets rippled down from the ceiling to create the perfect photo-op, our bespoke 8.1 soundtrack filled the hall with ambient sounds. We developed the complete experience, from the virtual installation design to the physical point-of-purchase and integration of the social media takeaway.
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