DIRECTION / LOGO DESIGN / ANIMATION: MOJO
CLIENT: LOVELIFE, TAIWAN
DIRECTOR / PRODUCER: BLACKIE 黑人 (CHEN JIAN ZHOU 陳建州)
LOVE LIFE is a community project initiated in Taiwan to inspire youths and discourage them from attempting suicide. The event aim to invoke everyone to treasure their lives and not give up in the face of adversities. The campaign ganered the support of numerous stars and celebrities in Taiwan and HongKong, including JAY CHOU, AH MEI, DAVID TAO, TANYA CHUA, JOLIN TSAI, GIGI LEUNG and WU BAI.
MOJO was honoured to be invited to be a part of this project by creating the official logo and animation for LOVE LIFE. Based on the concept of a pair of wings flying freely in the sky to represent the carefree nature of youths, the wings eventually folded to take the shape of a heart, enveloping the logotype LOVE LIFE.
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