Like many creative companies, the international next-generation creative studio Transparent House has a long history of applying its ever-expanding talent set to develop innovative promotional projects that can serve as practical demonstrations.
When TH's president Denis Krylov commissioned the new holiday-themed "Transparent SF" Augmented Reality App, he invited his colleagues to create an animated version of San Francisco that would showcase their talents in signature style... from the shape of the city (matching the shape of the company's logo) to the highly recognizable geography, bridges, architecture, ships, moving cable cars and vehicles, its pride flag, and even some homeless tents (to keep it real).