The Black Diamond - Case Study

Mother London have long positioned the Stella Artois brand with the cool side of cinema. Official sponsors of the Cannes Film Festival and Creators of Jaques D'Azure the King of Cannes amongst other movie related activity.
Mother wanted to go one step further and create a bespoke web and live event experience. They brought on board immersive theatre innovators Punchdrunk and unit9 to create an immersive mix of real-life cinematic theatre and online interactive storytelling.
Those who attend the live event witness the magical moment of a man spontaneously proposing to his lover - But a street thief snatches the diamond ring. The man curses the diamond: ‘Who ever has it, will never be able to keep it.’ the legend of the Black diamond starts to take shape. 2 lovers. 1 diamond. A thief. A curse. A classic film noir movie coming straight from late night Paris in the 1960s. And you. You are the spectator, but also the actor. Only you will discover the secrets of The Black Diamond.
The online experience needed to achieve two very distinct objectives for two very different audiences. For those who attended the live event and had a vested interest, the site needed to continue the experience and help fill in the blanks. For those who missed the event, the site had to be an all in one experience.
unit9 director Anrick Bregman created the interactive online film to offer the users their own perspective on the Black Diamond story. Orchestrated around the key locations in East London, the Black Diamond follows the diamond as it passes from person to person and is eventually reunited with its rightful owner. An open ended story set in Paris in the swinging sixties, told through cinematic black and white imagery, a series of interconnected characters and a rich and immersive stereoscopic soundtrack.
Credits:
Agency: Mother London
Brand: Stella Artois
Production Company:  unit 9
Director: Anrick Bregman
Producer: Fred Chak
Executive Producer: Piero Frescobaldi
Technical Director: Gilles Boisselet
Design Lead: Jarrod Castaing
Front End Development: Marco Corti
Back End Development: Thomas Pedoussaut
Html and Javascript developer: Todd Moore and Maciej Zasada
Motion Graphics: Edmund Fung, Oli Durant, Henry Ho, Eric Schockmel
Sound Design: Richard Nathan
Testing: Bruno Imbrizi , Tomasz Brunarski
IA & Wireframes: Stephan Bischof , Michael Ho
Agency: Mother London
Creatives: Mico Toledo, Julia Stenius, Sasha Markova,
Producer: Corrina Kapur
Digital Producer: Emma Knight , Stephen Murphy
Creative Director, Trailer Director: Gustavo Sousa
Live Event Production Company: Punch Drunk
Director: Hector Harkness