unit9.com/project/cole-haan-dont-go-home
#Don't Go Home is a live installation for shoe brand Cole Haan, produced by UNIT9 Digital Production Company. The aim of the campaign was to make people stay out and have fun all night. Part of it was displaying tweets with #dontgohome as a disco ball projection in New York party hot spots. Accompanying the projection were live dance shows by NY drag queens.
Credits:
Brand: Cole Haan
Agency: BBH NY
Art Director: Devon Hong
Copywriter: Matt Clark
Creative Director: Caprice Yu
User Experience: Kathrin Hoffmann
Producer: Lauren Fertitta
Digital Producer: Melissa Jarosz
Digital Production Company: UNIT9
Production Company: TH
Drag Performers: Ensubtitles, Sofonda Cox
Music: My Pumps by Erikatoure
UNIT9 Credits:
Director: Robert Bader
Tech Lead: Silvio Paganini
3D Modelling: Sophie Langohr
Design: Lok Neville Lee
Back-end Developer: Artjom Vassiljev
Producer: Suyin Looui
VFX: Gregory McKneally
Quality Assurance: Peter Law
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