UNIT9 partnered with Lexus and Team One to create “Elevate,” a cinematic VR experience starring Christian Vande Velde, who talks about his love for cycling, his life experiences, and ‘why he rides’.
Viewers see the world from Christian’s perspective, as he rides through a 360º view of the iconic mountains in Malibu. Using groundbreaking technology and an camera work that is unique in VR cinema, you get a unique and unprecedented perspective of what cycling means to people like Christian.
Director - Anrick
Producer - Rory Mathieson
DOP - Carl Burke
VR Camera Technicians - Jonathan Harris, David Crone
Line Producer - Alexis Celic
Alt. Line Producer - Jess Feavel
Location Manager - Greg Orselli
Production Assistant/Driver - Nick Favorite
DIT - Jackie Bryan
PA - Katherine Johnson
Editor - Joe Randall-Cutler
VFX Lead - Marcus Punter-Bradshaw
VFX - Jakub wesolowski Stefano pasotti Zlaten Del Castillo Preite Davide
Motion Design - Eric Shockmel
Music & Sound Design - Plan8
Color grade - Electric Theatre Collective
Technical Director - Yates Buckley
Agency - Team One
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