The British fashion brand celebrates its 130th Anniversary by enlisting the help of three top models and their mothers in an elegant and poignant film that draws attention to inherited style.
Jodie Kidd and mother Wendy, Jacquetta Wheeler with photographer mother Tessa Codrington and Jasmine Guinness alongside mother Liz Casey star in an interview/documentary film directed by Tareq that succeeds in capturing the spirit and style of the classic chic fashion house - that quintessential balance of taste and elegance we have come to expect from Tareq's extensive collection fashion work.
There are three further films accompanying the season's launch, each based around a topic of discussion - ranging from what constitutes British style to what it means to be a modern woman. Catch the films here: Jaeger Autumn/Winter 2014 by Tareq
You can see more of Tareq's work at the Nice Shirt website: niceshirtfilms.com/director/tareq-kubaisi/
And there's always more fun at the blog: niceshirtfilms.blogspot.com
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