Director: Rory McLoughlin
Agency: Leo Burnett MENA
Client: GMC Arabia
Boomtown Productions was commissioned by Leo Burnett MENA to produce a series of webisodes for GMC Arabia. Two cool and hilarious Emirati guys are on a road trip around the UAE in a GMC Sierra HD. Directed by in-house director Rory McLoughlin, their adventures range from camel racing in Dubai and white water rafting in Al Ain, Abu Dhabi through to fishing with trucks in Fujairah and sword making then dancing in Ras Al Khaimah.
Please enjoy our cinematic trailer for the series which really is the perfect tease for the episodes themselves.
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