In the "Vodafone You" campaign, the life journeys of three young, talented people were introduced:
Dodo, who was an office worker but learned everything about macarons until she became a full-time macaron artisan.
Gabor, who fulfilled his dream and travelled across Europe from 100 Euro.
And Dori, who helped people rediscover poetry with a new art form called InstaPoem.
Client: Vodafone
Agency: Bold Ideas
Production Company: Umbrella
Want to find out more about the creative process?
Don't miss the animation breakdown: vimeo.com/241703072
And the case study video: vimeo.com/238392210
Oh, and the Manifesto as well! vimeo.com/181586061
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