To celebrate M&M's 75th Birthday, WhoSay tapped Mustache to create a trio commemorative pieces: A music video, origin story, and cinemagraph that each celebrated the anniversary in their own unique way. The result: Mustache invented a cake-top light show made of digitally sequenced M&M's, staged a very colorful cinemagraph full of floating balloons and waving scripts, wrote and produced an original birthday anthem overflowing with soul, and imagined an animated world without the letter M, all with Emma Roberts as the star (the "M" sound of her name sure is a nice coincidence). It was a very happy and sweet birthday, to say the least.
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