We followed Celebrity Chef Mario Batali to a knife-making studio as he accomplishes one of his personal milestones -- creating a custom culinary knife to add to his arsenal of cuisine tools. WhoSay partnered with Mustache in order to create video content that positioned the BMW X1 as the ideal vehicle to tackle life's major milestones. So we captured footage of beauty and function created from raw materials, which connected with Mario's work as a chef and also complimented BMW’s concept of precision, beauty and luxury.
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