Estee Lauder was celebrating the 20th anniversary of its Breast Cancer Awareness Campaign and enlisted Mustache to produce a video capturing the pride, emotion and overall global effort that they put into raising awareness for the fight against breast cancer. The company promoted this cause and celebrated the legacy of Evelyn H. Lauder with milestone events all over the world. Elizabeth Hurley, the spokesperson for the campaign, attended each event in New York, London, Shanghai, Toronto.
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