GLO Science wanted video content that could be used in a number of ways. Chiefly, the goal was to raise consumer awareness, build loyalty and drive retail buy-in and sales.
The Mustache team developed the creative and fully produced the brand video as well as a suite of product feature videos. We wanted the brand video to get people to genuinely care about this new product. People can buy a lot of products to whiten their teeth, but they're not really just buying a product, they're buying a better smile and what's really what's behind that smile. That's the story we wanted to tell - a sweet celebration of why we smile.
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