EPR Campaign/Outreach and Distribution / Video Production
Estée Lauder’s Beauty Bank Cosmetics division teamed up with twin-sister pop-rock duo, “The Veronicas” for their latest fragrance launch, FLIRT! Rock-n-Rebel Perfume Spray. The heart of the campaign was a Facebook competition where one lucky girl got to meet The Veronicas and get a rock star makeover and beauty consultation, which we filmed, edited into B-roll and a sizzle video, and outreached through broadcast, online and social media.
makeepicmedia.com/MNR/FLIRTwiththeveronicas/
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