What /// a ten-track compilation showcasing the leading independent electronic artists in China
When /// released in May 2010 in celebration of the World Expo in Shanghai, which is expected to draw 70 million visitors from around the world.
Who /// presented by The Shanghai Restoration Project (a US based group renowned for its fusion of Chinese instrumentation with hip-hop and electronica) and Neocha (leading online community of independent Chinese musicians and artists).
Why /// to introduce the world to the leading independent electronic artists in China, who to date have been difficult to identify due to language and cultural barriers as well as an underdeveloped independent music market.
To bridge differences in music business practices between the US and China, as many of China’s emerging artists have not been exposed to professional music production nor compensated for their work.
To highlight the Internet’s role in facilitating a cross-border project as a means of discovery, communication, execution, etc.
More info: expoartists.com
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