The iconic beauty brand T3 and Sid Lee came to Bent to create a digital campaign that would announce their long awaited new CURA dryer. Bent responded with four short :15 digital spots to be shared throughout their social media platforms. Each spot represents a different attribute of the CURA hair client and product. Health. Shine. Smooth. Speed.
DIRECTOR: Joshua Cox and Solomon Burbridge
LIVE DP: Jasmin Kuhn
HAIR STYLIST: David Lopez
AGENCY ART DIRECTOR: Alice Ware
ART DIRECTION: Greg Arden
LIVE ACTION PRODUCER: Maureen Nelson
STORYBOARDS: Mackenzie Peterson
CG SUPERVISOR: Stef Kofman
CG ARTIST: Patrick Coan, Sarah Deflaminis, Gordon Pinkerton, Isaiah Palmer
CG ANIMATOR: Gordon Pinkerton
COMPOSITOR: Cameron Carson, Gordon Pinkerton, Isaiah Palmer
MOTION GRAPHICS: Daniel Moreno, Dan Kim
EDITOR: Jake Boss
PRODUCTION COORD.: Dani Turner
CLIENT: T3
AGENCY: Sid Lee
PRODUCTION CO.: Bent Image Lab
PRODUCER: Trever Stewart
PROD. MANAGER: Maureen Nelson
EXEC. PRODUCER: Anthony Greene