Bent Image Lab’s campaign for Ruffles “March Madness Bracket” platform, with fantasy players including vampires, dinosaurs, sloths and manatees. Released weekly, parallel to the NCAA games, the audience votes to decide the teams that make the next cut. Director Solomon Burbridge says, “From a stylistic viewpoint, it was important to elevate the ‘collage-style’ to be both modern and funny. Everyone on our team is bringing their best selves to the project and really supports the idea that interactive 2D animation can be thoughtful as well as look good.” With audience participation leading the scripts, final output flips on a fast break turn-around; with 46 hours between script and poll winner results to web broadcast. “The schedule is both intense and rewarding,” explains Burbridge.
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