Rob Flowers for the Museum of Childhood
Rob Flowers has worked on his dream project, The Edible Exhibition at V&A's Museum of Childhood in association with culinary food wizards Bompas & Parr.
The V&A Museum of Childhood in London has staged the world’s first interactive edible exhibition designed by kids. Made entirely from fruit and vegetables, the event developed by agency AMV BBDO featured edible posters and tickets designed by illustrator Rob Flowers and experiental installations by Bompas & Parr.
Museum of Childhood hosted an interactive workshop where children could explore different tastes & flavours & were invited to create their own ultimate food experiences with the help of illustrator Rob Flowers.Then six winning designs were selected and turned into interactive edible museum installations by Bompass & Parr, including glow in the dark ice cream made from carrots, edible bubbles made from broccoli and cucumber, and a “parsnip tornado”.
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