For the new season of the casting show “Xfactor”, broadcasting in the UK, MPC and Impossible created eight different dynamic videos that came out each week, with every new episode of “Xfactor”. Users from United Kingdom were able to download an app on their iOs or Android device with which they could record themselves while lip-syncing to popular songs. The faces of the users were then put on different heads, like cats, robots, puppets and more. There was also the possibility to record in front of a webcam.
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