Does being rare mean to be ignored?
Watch the heartbreaking experience of Tommy, a 22-year-old suffering from Hyperphenylalaninemia, getting naked in the wild to stand out for people affected by rare diseases.
“The best work you may never see.” - SHOOT, Feb. 24, 2015
SUPPORT the VIII Rare Disease Day on the 28th February 2015.
SHARE the story of Tommy, if you care too.
#ICareAboutRare
Learn more about Tommy:
youtu.be/ukTaDZXJeQU
Watch the backstage video:
youtu.be/TQ4xdRbsL_4
In collaboration with: UNIAMO F.I.M.R. Onlus
Some articles:
shots.net/videos/video/86474/domp%C3%A9%3A-the-rarest-ones
creativity-online.com/work/dompe-the-rarest-ones/39166
adweek.com/agencyspy/saatchi-saatchi-italy-goes-primal-to-address-rare-diseases/81554
shootonline.com/video/best-work-you-may-never-see-dompes-rarest-ones-saatchi-italy
fubiz.net/usersstuff/dompe-the-rarest-ones/?fb_action_ids=10205887100037593&fb_action_types=og.likes&fb_source=other_multiline&action_object_map=%5B1074508959232552%5D&action_type_map=%5B%22og.likes%22%5D&action_ref_map=%5B%5D
More about Dompé and its commitment in rare diseases on dompe.com
Shot on location in Lanzarote and Fuerteventura (Canary Islands), Lazio and Abruzzo (Italy)
Client: Dompé - Eugenio Aringhieri, Alessandro Aquilio, Laura Sprea, Benedetta Bitozzi
Agency: Saatchi & Saatchi
Regional Creative Director EMEA: John Pallant
Executive Creative Director: Agostino Toscana
Creative Director: Alessandro Orlandi, Manuel Musilli
Art Director: Alessandro Orlandi, Manuel Musilli
Copywriter: Antonio Di Battista, Leonardo Cotti
Account manager: Francesca Bertocco
Senior Digital Strategist: Stefano Caridi
TV Producer: Erica Lora-Lamia
Production Company: Al One Srl
Director: Roberto Saku Cinardi
Dop: Luca Esposito
Executive Producer: Alan Vele
Editor: Marcello Saurino
Music: Guido Smider e Michele Caiati
Sound design: Guido Smider
Color correction: Claudio Beltrami - colorist - and Andrea Bomba - producer - for BAND (Milan)
GFX: Luca Della Grotta
Line Producer: Riccardo Cesarini
Production Manager: Domiziana De Fulvio
Production Coordinator: Silvia Dragonetti
Focus Puller: Lorenzo Casadio
Best Boy: Silvia Tarchini
Data manager: Jonathan Ozan
Production Assistant: Riccardo Pinzari
Camera Technician: Valter Cardinali (AMG International)
Audio production: General Jingles
1st Diver: Pippo Cappellano
2nd Diver: Marco Pasquini
Photographer: Simone Cerio
Driver: Paolo Di Nepi
Off Road Driver: Andrea Wlderk
Snowmobile Driver: Stefano Di Marzio
Canary Islands Fixer: Giulio Cappellano
Canary Island Driver: Jimena Garcia
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