We helped FINA generate more than a million viewers for the 2009 Diving World Series, with this slate of twelve viral films and a socially integrated online TV platform.
FINA challenged our dilm production team in Newcastle to drive attendance to their world indoor diving championships held in Sheffield. We developed an online TV microsite for them, and created a series of short films about some of the young competitors. One film shot to fame with over a million views, when producer Chris Chapman decided to have a go himself. Bravely (or foolishly, depending on your point of view) Chris chose to take a dive from the 10m board. What happens afterwards will make you wince!
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