Facebook’s creative team The Factory approached Animade to create a launch video for the release of one of its biggest and most exciting new features in a while: Reactions. The feature enables Facebook users to react to posts with a set of emojis signifying love, laughter, shock, sadness and anger, as well as the original ‘Like’ option. This huge project involved working together with The Factory over a three-month period—and a trip to Silicon Valley!
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