A huge 360° projection mapping project commissioned by Scotch&Soda for the launch of their Spring Summer 2013 collection. Located in the monumental Gashouder venue in Amsterdam, the Netherlands. The architecture of this building gave us the ideal canvas to set up this immersive projection. Together with production partners House of Orange and Jurlights the space was transformed to a minimal industrial screening theatre where the content was shown all around. Projected straight onto the walls. The audience was standing in the middle of this huge arena.
Client: Scotch&Soda
Event production: House of Orange, Joanne Schouten
Technical production: Jurlights
Concept: Zoe Karssen (SS) Menno Broere (JL) Wouter Westen (CF)
Content production: Scotch&Soda vs. Circus Family
Director: Wouter Westen (CF)
Visual Producer: Frieder Wallis (CF)
Edit: Lisette van der Lee
Motion Design: Maurits Venekamp & Taco Potma (CF)
Camera: Peejee Doorduin & Taco Potma (CF)
Music: Steve Reich - Music for a Large Ensemble
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