Shoppers dreaming of a White Christmas may find their dreams coming true this year as our festive campaign for retailer TK Maxx is delivering real snow to lucky customers who find exclusive snow globes in-store and online.
The labels-for-less retailer’s bold Christmas campaign will offer shoppers the chance to pick up the ‘biggest gift at the smallest possible price’, an actual White Christmas – for absolutely nothing.
Directed by Ian Pons Jewell and voiced by Bill Nighy, the 60” spot is shot in the hyperreal, cinematic style that has become the brand’s hallmark. The spot is soundtracked by a re-recorded festive version of pop-rock band Pilot’s 1975 hit, Magic.
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