The TV brings to life the wondrous moment in the kitchen when the cook, the ingredients and the butter come together as one. It is a moment of change and transformation, a moment at which all the senses come alive. The 60 second spot showcases this special tie and tells the story of ‘the cook’, celebrating her magical power to transform the ordinary into extraordinary.
The TV has launched first in Denmark and will rollout globally, running in multiple markets across the world. It was directed by Scott Lyon of Outsider.
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