To recognise people’s hatred for washing up by hand, Wieden+Kennedy London created ironic musical I Love Doing Dishes! for Finish’s latest global advertising campaign.
The campaign is led by a 75” film, created in association with leading global dishwasher manufacturers, which will play out in a number of countries worldwide, including China, Brazil, South Africa and Turkey, where hand-washing is still the norm for the majority of people.
The multi-platform campaign holds a mirror up to the absurdity of washing dishes by hand, while the song lyrics, written by Wieden+Kennedy London, express the numerous niggles of this mundane and repetitive chore.
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