‘Keep It Bud Light', created by Wieden+Kennedy London for AB InBev, features a cast of beautiful millennials living the Bud Light lifestyle.
The campaign parodies the aspirational lifestyles portrayed by many consumer brands, via a cast of impossibly good-looking millennials living their effortlessly bohemian lives.
The 30″ will air across TV and cinema throughout October and November. The broadcast spots will be supported by a series of edits created specifically for social platforms.
The film is directed by Ali Ali, produced by Sonny London with post by MPC and sound from Wave Studios.
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